For renters, properties, and beyond.

Turning Rent Into Opportunity: Lily Liu on Credit, Rewards, and Renter Progress

Piñata is redefining upward mobility for renters—without asking them to take on more debt. Across the country, renters are quietly moving the needle forward: qualifying for better cars, refinancing old loans, and stepping closer to homeownership by turning rent they already pay into credit progress and real rewards. That shift was front and center on December 15, 2025, when Piñata CEO and co-founder Lily Liu joined the Rental Property Owner & Real Estate Investor Podcast to share how Piñata is reshaping the rental experience for both renters and property owners. In a focused, high-signal conversation, Lily unpacked how Piñata helps renters pay on time, earn rewards, and build credit—while giving landlords tools to strengthen their communities and retention.

Heres what stood out—and what every renter and rental property professional should take from the episode.

1. Reimagining Rent Beyond a Bill
One of the biggest challenges in rental communities is encouraging consistent on-time rent payments. But what if rent didnt feel like just a monthly obligation? Lily breaks down how Piñata turns rent into forward momentum for renters—rewarding behavior landlords already want, while helping renters build long-term financial stability and mobility over time.

2. On-Time Payments Go Where They Matter
Traditionally, renters pay faithfully month after month—but they dont get credit for it. Piñata changes that by reporting on-time rent payments to all three major credit bureaus. This means renters can see their credit score benefit from good habits theyre already practicing.

For many renters, this becomes a real unlock: access to better loans, lower interest rates, and clearer pathways to things like refinancing, car ownership, and future housing options.

3. Rewards That Actually Matter
On top of credit reporting, renters earn tangible rewards for paying on time—from everyday essentials to brand-partner perks. These rewards arent just nice-to-haves; they reinforce progress. Renters see value today while building toward bigger financial goals tomorrow. Landlords benefit from more consistent payments and stronger renter relationships.

4. Landlord Benefits: Beyond Collections

Lily also spoke directly to property owners about how Piñata goes beyond traditional rent collection tools:

  • Increased on-time payments, often by meaningful margins
  • Reduced turnover as renters stay where they feel supported
  • Stronger community value through benefits that improve daily life
  • New ancillary revenue opportunities for owners and managers

By aligning renter progress with property performance, Piñata becomes a true value-add for portfolios of all sizes.

5. The Big Picture: A New Path to Upward Mobility
Renters make up a massive portion of American households—but for too long, paying rent on time hasnt translated into real financial advantage. Lilys message was clear: rent should be more than an expense. It should be a stepping stone.

Thats the vision behind Piñata—a future where renting helps people move forward financially, build credit without debt, and unlock opportunities, all without changing where they live.

Listen & Learn More
If youre curious how Piñata helps renters build credit while giving property owners smarter incentives for on-time payments, Lilys full interview on the Rental Property Owner & Real Estate Investor Podcast is worth a listen.

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