Renter insights

As the nation’s largest rental rewards and credit building platform, Piñata has unprecedented insight into the state of mind of our renter network. In our latest survey, we asked more than 14,000 renters about their financial health, credit score, loan history, feelings toward renting, and home ownership…and this is what we learned.

the rental landscape

Renters are facing a seismic shift in the housing market due to a global pandemic, extraordinary inflation rates, increased mortgage rates, and skyrocketing housing prices. Here’s what renters are currently up against:


Given the massive shifts over the last two years and decade as a whole, we wanted to know how renters feel about their finances and future. Here’s what they had to say.

let's look at

RENTER FINANCES

With 89.3% of renters saying they’ve been personally affected by inflation over the past year, renters are more financially strapped than ever before. In fact, 53.4% of respondents are very worried about inflation affecting their housing costs, and 36.7% reported they are somewhat worried. Coupling these rising concerns with the fact that less than 10% of renters are able to save over $500 a month, the next year might prove to be tougher than ever.

Collage of woman's hand holding an open safe

Most renters

can't save

THOSE WHO CAN SAVE....

RENTERS WHO CAN'T SAVE WOULD LIKE TO FOR:

Collage of blue sky, jet plane, rose, car, condo and desert road
Bar chart showing what renters would like to be saving for, with home purchase, vacations and vehicle the most popular

Renters who can save do it for:

Bar chart showing what renters who can save are doing so for, with home purchase, rainy day fund and vacations topping the list

Only

Collage of couple holding hands and pie chart with majority filled in
Pie chart showing 30%

HAVE TAKEN A BANK LOAN TO PAY FOR RENT

31% of respondents have taken out a loan to help pay rent at some point in their lives. Of these, 8.9% of renters have taken out a loan in the past year and 7.6% have taken out a loan within the last month.

Collage of woman holding her face with a rose over eye and a credit score bar

According to a FICO spokesperson, less than an estimated 1% of credit files contain rental entries. Meanwhile, over a quarter of renters aren’t doing anything to improve their credit score when free rent reporting programs exist. Rent reporting can increase consumers’ credit score by an average of 60 points.

Feelings about inflation

With 89% of renters saying they’ve been personally affected by inflation over the past year, renters are more financially strapped than ever before. In fact, 53% of respondents are very worried about inflation affecting their housing costs, and 37% reported they are somewhat worried. Coupling these rising concerns with the fact that less than 10% of renters are able to save over $500 a month, the next year might prove to be tougher than ever.

Most renters

can't save

THOSE WHO CAN SAVE....

RENTERS WHO CAN'T SAVE WOULD LIKE TO FOR:

Bar chart showing what renters would like to be saving for, with home purchase, vacations and vehicle the most popular
Collage of blue sky, jet plane, rose, car, condo and desert road

Renters who can save do it for:

Bar chart showing what renters who can save are doing so for, with home purchase, rainy day fund and vacations topping the list
Collage of couple holding hands and pie chart with majority filled in
only
Pie chart showing 30%

HAVE TAKEN A BANK LOAN TO PAY FOR RENT

31% of respondents have taken out a loan to help pay rent at some point in their lives. Of these, 8.9% of renters have taken out a loan in the past year and 7.6% have taken out a loan within the last month.

Collage of woman holding her face with a rose over eye and a credit score bar

According to a FICO spokesperson, less than an estimated 1% of credit files contain rental entries. Meanwhile, over a quarter of renters aren’t doing anything to improve their credit score when free rent reporting programs exist. Rent reporting can increase consumers’ credit score by an average of 60 points.

Feelings about inflation

With 89% of renters saying they’ve been personally affected by inflation over the past year, renters are more financially strapped than ever before. In fact, 53% of respondents are very worried about inflation affecting their housing costs, and 37% reported they are somewhat worried. Coupling these rising concerns with the fact that less than 10% of renters are able to save over $500 a month, the next year might prove to be tougher than ever.

let's look at

home buying

82% of respondents are interested in owning a home in the future. Most (57%) of renters plan to own a home within the next two years and that the timing has to do mostly with saving for a down payment (89%) and uncertainty about settling down in their current location (50%). 15% are unsure about owning a home in the future, while only 3.5% of respondents have no interest in owning a home in the future.

Man's hand holding a fan of cash
Collage of blue sky, condo, desert road
Pink and yellow pie chart showing 81% with a black man in business clothes sitting on it holding a briefcase

of renters definitely want a home in the future

When would renters like to be a homeowner?

What is the timing of RENTERS' home ownership plans based on?

let's look at

Renters' feelings

We also wanted to gather how people feel about being a renter. Specifically, we wanted to identify both the pain points and perks of our users’ current rentals. The takeoff of the FI/RE (Financially independent / retire early) movement, the flexibility of moving (and the opportunities that come with it), risk diversification, and the low maintenance are all factors at play in why people prefer renting.

According to our survey, the majority of renters feel neutral about renting, with 66% reporting they like that there are no maintenance costs and 50% like the flexibility of moving. Most renters (79%) dislike the lack of control over the space and that they can’t build equity (55.4%). 

Cut-out of a woman's eye with flower petal makup

On being a renter:

Pie chart of how renters feel about being a renter with 44% feeling neutral about it and 36% disliking it

What people like about being a renter

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Bar chart of what renters like about their rental, with no repair costs and flexibility to move at the top of the list
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Black man with hands on face making an exasperated expression

What people dislike about being renters

Bar chart of what renters dislike about their current rental, with can't alter layout and landlord's authority at the top of the list

Like versus dislike comparison on their current rental